More and more, consumers are turning to online reviews first before making a purchase decision.
of customers read online reviews before making a purchase decision (July 2015, Econsultancy)
say they trust online reviews as much as personal recommendations (July 2014, BrightLocal)
Impact of reviews
have read reviews to determine the quality of a local business (July 2014, BrightLocal)
of consumers say that positive reviews make them trust a local business more (July 2014, BrightLocal)