Why Reviews Matter

More and more, consumers are turning to online reviews first before making a purchase decision.


of customers read online reviews before making a purchase decision (July 2015, Econsultancy)



say they trust online reviews as much as personal recommendations (July 2014, BrightLocal)


Impact of reviews


have read reviews to determine the quality of a local business (July 2014, BrightLocal)



of consumers say that positive reviews make them trust a local business more (July 2014, BrightLocal)


Grow Your Bottom Line With Reviews

Reviews produce an average 18% uplift in sales.

Reviews have a real, actual impact on purchasing decisions. Having a presence on ParentNation and engaging with your customers and their reviews can help you build trust and strengthen your business.


Engage with your customers and their reviews

Hear what they have to say about your business

Manage your business's reputation